Malta, 28 May 2026.
Videoslots, Immense Group’s flagship brand has been awarded the Best Player Retention Strategy 2026 prize during the SiGMA European Awards 2026 ceremony.
The award was accepted by COO Anna Komemi and DBET’s Nordic Director Marcus Adler on behalf of the company.
When prompted to speak about retention, Immense CEO Alexander Stevendahl explained that the key question to ask is:
Who are you and why should customers go back to you? Brands need to figure out their own DNA – only then will they have all the retention and will customers come onto their sites.
This award recognizes the brand’s continued focus on the creation of a great player experience and on building strong, long-lasting customer relationships. It also highlights the drive to deliver operational excellence across the business.
Winning Best Player Retention Strategy validates Videoslots’ ability to put the player at the center of each operation, along with acquisition, one of the points of inflection in a sustainable market strategy, and how our core values, Passion, Boldness, and Integrity drive us.
The recognition of our flagship brand sets a benchmark and a clear direction for the rest of our brand portfolio. Investing in customer understanding, experience design and having a bulletproof brand DNA. Only this way will we be able to keep our brand impervious to the passing of time, stable and growing sustainably.
