June 18, 2025
At Immense Group, we are excited to announce that our sports betting brand, DBET, has entered a multi-year strategic partnership with the Swedish Basketball Association (SBBF) and the top leagues SBL Women and SBL Men. This collaboration, which will kick off with the Women’s European Championship 2025, represents a significant step in DBET’s ongoing efforts to strengthen our presence in Sweden’s sports landscape and enhance the experience for Swedish basketball fans.
As part of this partnership, DBET will sponsor the senior national teams as well as the SBL leagues, SBL Dam and SBL Herr. The deal, which extends through to the Men’s World Championship 2027, provides us with ample opportunities to connect with Swedish sports fans across multiple platforms and events.
“Partnering with DBET, a dynamic and innovative player in the betting market, is an exciting opportunity for Swedish basketball,” says Susanne Jidesten, Chairwoman of the Swedish Basketball Association. “Together, we can broaden the reach of Swedish basketball and create new engagement opportunities for both fans and players.”
Since launching in 2024, DBET has quickly earned recognition in the Swedish gaming market, with a strong focus on responsible gaming and community involvement. This new collaboration with Swedish basketball further underscores our commitment to growing our brand presence while supporting the growth of Swedish basketball at both the national and league levels.
“We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden,” says Jesper Kärrbrink, Group CEO/Chairman of Immense Group. “This partnership will help us engage with Swedish sports fans and solidify DBET’s position in Sweden’s sports betting market.”
This partnership builds on DBET’s expanding presence in Swedish sports, including our recent collaboration with football legend Anders Svensson and our involvement with the Swedish Bandy Association. We remain committed to deepening our connections in the Swedish sports sector through strategic partnerships with iconic teams and athletes.
