July 16, 2025
Mr Vegas has been unveiled as the new front-of-shirt sponsor for Sheffield Wednesday FC, one of England’s most historic football clubs, as they compete in the Championship for the 2025/26 season.
This marks the first-ever front-of-shirt football sponsorship in the UK for an Immense Group brand. Mr Vegas previously appeared as the back-of-shirt sponsor during the 2024/25 season—a partnership that laid strong foundations through fan-focused activations and a visible presence that helped establish the brand in the UK market.
Throughout last season, Mr Vegas connected with fans and the wider Owls community through a series of well-received initiatives. These included:
- Season ticket giveaways through halftime competitions at Hillsborough
- VIP experiences at the Mr Vegas Grand Slam of Darts
- A fun showdown between head coach Danny Röhl and darts world champion Michael Smith
With strong TV viewership of Sheffield Wednesday fixtures, the campaign significantly boosted brand awareness and growth across the UK.
Marco Trucco, Chief Marketing Officer at Immense Group, commented:
“Last season, Mr Vegas had the players’ backs. This season, we’re proud to be front and centre on Sheffield Wednesday’s shirts.
We’re deepening our partnership with the club at a time when Mr Vegas is becoming the online casino of choice for many customers.We particularly applaud Sheffield Wednesday for choosing to partner with a fully licensed and responsible operator. It’s a decision that reflects the club’s values and ensures fans engage with a trusted, secure platform.
We’re excited to bring ‘that Vegas feeling’ to Hillsborough once again, with plenty of thrilling promotions and exclusive experiences planned throughout the season.”
🔗 Read the official announcement from Sheffield Wednesday FC here.
