Marketing Analyst Manager 

We know you can be your best when feeling well and appreciated, thus we offer a workplace with amazing culture and benefits package which supports wellbeing to all our employees.

Read more at Culture – Immense.

A taste of what you’ll do

We’re looking for an analytical mastermind who thrives on turning data into actionable insights.

If you have experience in performance marketing and a passion for delivering results, we want to hear from you!

Attribution & Marketing Measurement

• Develop and refine multi-touch attribution (MTA) models
• Implement, validate, and improve data-driven attribution
• Lead and maintain Marketing Mix Models (MMM)
• Design incrementality tests

Reporting & Dashboarding

• Build and maintain automated dashboards
• Enable real-time performance monitoring
• Present impactful insights and reports to marketing leaders

ROAS & Budget Analysis

• Conduct deep-dive ROI analysis across a variety of marketing channels: Paid Social, Display, Affiliates, PPC, SEO, Influencers, and Offline media
• Provide strategic recommendations on budget allocation

Campaign Analytics & Insights

• Analyse the full marketing funnel and user segments
• Quantify the impact of creative, messaging, and placements on engagement and conversion
• Deliver post-campaign analysis with actionable recommendations

Martech & Data Infrastructure

• Work closely with marketing operations to ensure accurate tagging, tracking, and data flow across platforms like Google Tag Manager (GTM), GA4, MMPs, and CDPs.
• Partner with data engineering to enhance the data model
• Support the integration of new marketing tools
  
  

Who and what are we after?

• 3–5+ years of experience in a data/analytics role within eCommerce, performance marketing, or iGaming.
• A strong command of marketing attribution methodologies.
• Proficiency in data visualization tools (Power BI, Tableau, etc.).
• Hands-on experience with marketing platforms like Google Ads, Meta, AppsFlyer, SEMrush, GA4, etc.
• Familiarity with offline marketing measurement and geo-based lift modeling.
• Solid understanding of frameworks like ROAS, CAC, CLTV, and payback period.
• Background in statistical modeling and experimentation (e.g., uplift modeling, Bayesian A/B testing).
• Familiarity with affiliate analytics and tracking platforms.

Meet all the eligible criteria? Apply today and join the Immense Group team.

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